They’re selling you the fear as much as they’re selling you the cure,
The specific anxiety about your body’s impure,
Condition that only their specific product line will fix,
The wellness industry and all its marketing tricks.
The gut health and the cleanse and the specific stack,
Of supplements that claim to give your missing function back,
Are moving units off the shelves of the frightened and the trying,
Who want to feel more certain about what their body’s buying.
The wellness industry, selling you the problem and the sale,
The wellness industry, making sure the healthy feel frail,
Enough to need the protocol, the daily supplement,
The wellness industry and where the money went,
From the sick who needed medicine to the worried-well,
The wellness industry has a lot of shit to sell.
Some of it is genuinely useful, I’m not painting broad,
The magnesium and the fish oil and the vitamin can afford,
A legitimate place in the maintenance protocol,
Of the body doing what it does before the fall.
But the cleanse and the detox are the nonsense and the drain,
Your liver and your kidney are the detox and the brain,
Of the system is already running your detoxification,
The product adds nothing but the marketing’s foundation.
The pestilence here is the fear itself, the marketed,
Anxiety about the body’s normal, the targeted,
Conversion of the well into the never-well-enough,
Which is the business model and the perpetual bluff.
I’m not against the care, I take the maintenance things,
But I want the care informed by what the science brings,
Rather than the influencer’s stack and the brand’s claim,
And the wellness industry’s specific money scheme.