The diet was called something that implied biology,
A title that had the words metabolism and the apology
Of science dressed in a program that cost forty-nine
A month for the app and the coaching and the wine
Of guidance from a certified health coach, certified
By the company’s own certification, not dignified
By any external credential, but the badge
On the profile looks official from a distance, the cadge.
It’s the diet industry, it’s fifty billion a year,
The diet industry and the message is clear:
You are not enough in the current configuration,
But you could be, with the right combination
Of their specific approach to the fundamental problem,
Which is the same problem every other bottom-
Line of the industry is also solving,
The diet industry revolving.
The before-and-after is the engine of the category,
The before is required to be the mandatory
Starting point and the after is the proof
Of the program’s efficacy, the spoof
Is that the after is also the before of the next program,
Because the maintenance is the problem, the diagram
Of the diet industry is: lose, gain, lose again,
Each cycle is a customer event and the campaign.
The program he tried in 2019 worked for six months,
He lost twenty-two pounds and the stunts
Of the maintenance protocol were harder than the loss,
By the end of the year he was within tossing distance
Of his starting weight and the company’s newsletter
Said this is normal and the next level setter
Of their program addresses the maintenance phase,
The diet industry and the re-engagement’s maze.